Position:Online Marketing SpecialistCategory:

Sales / Business Development

City:

North York

Province:ON
Branch Name:Direct HireDress Code:
Branch Phone:(905) 5868828Job ID:4677
Pay Info:Order Type:DH

Online Marketing Specialist position currently available in North York. Please find below details for this role.


Position Term: Full-Time, Permanent
Working Hours: 9am – 6pm
Location: North York, ON


KEY RESPONSIBILITIES OF THE ONLINE MARKETING SPECIALIST

• Execute tests, collect and analyze data, identify trends and insight in
order to achieve maximum ROI in paid search campaigns
• Track, report and analyze website analytics and PPC initiatives and
campaigns
• Manage content marketing campaigns
• Manage campaign expenses, staying on budget, estimating monthly
cost and reconciling discrepancies
• Optimize copy and landing pages for SEO
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement SEO recommendations
• Research and analyze competitor advertising links
• Develop and implement link build strategy
• Work with editorial and marketing teams to drive SEO in content
creation and content programming

Requirements

• Proven SEO experience
• Proven management of PPC campaigns across Google, Yahoo,
Bing, LinkedIn and Facebook
• In-depth experience with website analytics tools (e.g. Google
Analytics, Netinsight, Omniture, WebTrends)
• Experience in HTML, CSS and JavaScript development is a plus
• Benefits after 3 months